Education is a passion of paramount importance here at OTR Media Group. Although we specialize in media literacy, it is the practice and support of educating the public that is at the core of our passion.
Naturally, anytime we get a chance to work with a company focused intently on education we are especially excited. The South Carolina Education Association has been a partner, advocate and professional association for educating professionals for 50 years. The story of their organization is national history, and, that history is woven into the fabric of South Carolina.
One of the many groups in the education sector that the SCEA supports are ESPs – Education Support Professionals. These bus drivers, IT personnel, teachers assistants, maintenance workers and more play a critical role in the everyday lives of South Carolina students. The SCEA was planning an ESP conference and needed a TV spot that would put all of the focus on these underappreciated superstars that would celebrate who they are.
We took that idea and created a “moving picture” campaign that coincided with a “Respect” poster campaign that the NEA (National Education Association) just launched. The idea was to make every shot look like a photograph…that moved. The SCEA loved it and…well, we thought it was pretty cool too.
Check out some of the behind-the-scenes photos from our shoot, and view the final product here.