“Personally, I think we are living in an era of accountability. I think media companies should be smarter, nimbler, and more responsible for how we craft, share and engage the public with media.
I look at what we built at OTR as a model for the media companies of the future. We create content, we design strategies to help people engage with their audience, AND we educate the public on how to navigate this screen world we all live in.
I feel it is responsible business. And, that’s why we designed OTR with that intention: the place where education, content, strategy and culture intersect.”
Sherard “Shekeese” Duvall is a TV/film producer, media literacy educator, and South Carolina hip-hop ambassador, widely regarded as a leading expert in media literacy, nonfiction storytelling, and hip-hop culture. He is the founder of OTR Media Group, a global leader in culturally intelligent media.
Sherard “Shekeese” Duvall is a tv/film producer, media educator and ambassador of South Carolina Hip-Hop culture. A former DJ for Columbia’s BigDM, Hot 103.9FM and several radio stations along the east coast including appearances on BET and MTV.
He’s produced commercial and documentary projects for VH1, Oxygen Network, Discovery Health and more. A 2022 SC Arts Commission Fellow, a 2022 Liberty Fellow, a Leo Twiggs Arts Leadership Scholar and Shekeese is one the founders of Love Peace & Hip-Hop’s World Famous Hip-Hop Family Day.
Sherard serves on boards for the Columbia Economic Development Corporation, The RAM Education Foundation, Justice 360 Death Penalty Resource and The City of Columbia Board of Zoning Appeals. He currently serves on advisory committees for SCETV, Historic Columbia, The North Columbia Business Association, the Ridgewood/Barony Neighborhood Association and Love, Peace & Hip-Hop.
A 2001 University of South Carolina grad and a product of Richland District One schools, he is the President/CEO at OTR Media Group and the proud dad of his son, Cairo.

