Media Literacy

Richland Library
Project Details

Everyday, all of us are trying to navigate the world of screens with a pack of tools based on PRINT literacy. But what about SCREEN literacy? Any media professional can tell you that once you introduce a screen, you introduce a whole new set of communication rules that MOST educated human beings don’t recognize OR understand.

Yet, we use screens everyday. In fact, you scrolled to this message on a screen.

We are working to move the public from “use” to “comprehension”. That’s why we are so proud to partner with Richland Library to offer FREE media literacy workshops for Columbia, SC teenagers AND adults. 

Wanna learn more about our work with Richland Library? Or, curious about how we can help your organization? Click the link to chat with us: http://bit.ly/3JGlW2J


  • Program Director/ Facilitator: Sherard “Shekeese” Duvall, Torres Fontain Jr.
  • Program Development: OTR Media Group
  • Program Designers: Sherard “Shekeese” Duvall
  • Media Literacy Specialist: Adrian Williams
  • Video Editor/Camera Operator: Shayne Bennett

The Upward Bound Program in collaboration with OTR Media Group provided over 100 students from Richland County Schools the opportunity to discover the art of film and film development. OTR’s curriculum not only exposed students to the world of film, but also enabled them to produce short film projects that students used to fulfill school assignments and teach others about our program and the services we offer.


Sherard Duvall and his fellow team members are utilizing their craft to change the perspective of both pre-collegiate and collegiate students across the Richland County area. I would advise both academic and art centered programs to use their curriculum to motivate students who have an interest in media arts and communication.


Due to our partnership with OTR Media Group, the Upward Bound staff has recognized the vast amount of students who have an interest in this field and is now offering media arts and communications courses throughout its academic and summer phases.

James Prince, Jr.
James Prince, Jr.
USC Upward Bound Coordinator

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